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Why We Chose Goldwell Color

As a few of you may know, we decided to switch Haircolor lines a few months ago, since then we have fallen in love and we hope you have, too. Read on to find out a little more about this amazing color line!

COLORANCE

THE HEALTHIER THE HAIR THE MORE BEAUTIFUL AND SHINY THE COLOR RESULT WILL BE.

Colorance is the first demi-permanent color with IntraLipid Technology that repairs the hair structure.

BENEFITS

The first demi-permanent hair color with intralipid that not only protects the hair but even repairs the hair structure. The color result: more beautiful and shining color result.

INTRALIPID TECHNOLOGY

+35% improved hair structure

  • The repair innovation for a new color feeling
  • Best possible hair protection
  • Durable regeneration of the hair structure: lipid levels are effectively recharged.

TOPCHIC

CREATING UNIQUE BEAUTY IS YOUR GOAL

Intelligent color for unique beauty. Topchic has the perfect solution: an iconic and truly intelligent color system.

BENEFITS

Perfect Performance: Topchic guarantees intense colors full of brilliance in all dimensions.

  • 100% grey coverage – Improved performance for complete variety, guaranteed by the Dye Penetration and Reflects³ System.
  • ULTIMATE DURABILITY – First cool assortment on the professional hair color market from Goldwell staying cool over time – guaranteed by the innovative CoolProtect Technology.
  • EXCELLENT EVENNESS – For beautiful, even color results from regrowth to ends.
  • OPTIMUM GENTLENESS – 100% performance with no compromise on gentleness – guaranteed by patented Coenzyme Technology & creamy-smooth lotion with IntraLipid.